When you’re publishing your content on the internet, you need to make sure it’s found. SERP, or a Search Engine Results Page, is a crucial area where your focus should be. Getting your website pages to the top of the Google SERP can immensely increase traffic to your website and help you attract potential customers. Therefore, knowing your SERP position is vital.
To get to the top of the SERP, you need to be sure you know all competitors that stand in your way. Here SERP analysis can help you. It’s the process of analyzing the top web pages that rank for specific keywords or topics. This is a massive part of SEO practices where marketing professionals focus on helping generate traffic to your website. If you want to get the best ranking for your website’s pages, you need to know your SERP competitors and their rankings.
Types of SERP Competitors
- Direct. These are companies that offer the same products or services as you. For example, if you sell pizza, Domino’s Pizza would be your direct competitor.
- Indirect. These are companies that may be similar to you but don’t sell the same products or services. Your indirect competitors are competing for the same audience using the same keywords. Stores like Macy’s, and JOANN are companies that sell goods, but they sell very different types of goods.
- Replaceable (also called “phantom competitors.”) These are companies that sell products different from yours but use the exact keywords as you, so customers can choose to spend their money on their products instead.
- Organic. These are companies using SEO and Google’s algorithm to get to the top of the SERP without paying for ads. They have worked to make their pages stand out with the help of legitimate SEO tactics.
- Paid. These are the results that come up because the owner of the website paid for them. They are typically found on the right side or labeled with a small AD icon.
How to Check Your SERP Competitors?
To beat your competitors, you need to know where they fall on the search results list. Here are some essential tools to help you find out your SERP competitors’ rankings.
Moz SERP Analysis
Moz is an excellent resource for SEO tools and information. It’s easy to use, and it provides you with quick results. It also provides several metrics to keep you on the right track and help you:
- Find the difficulty level of the keywords you use. The higher this is, the more challenging it will be for pages included these keywords to rank high on the SERP.
- Discover if you have a good chance of being found. Moz analyzes the average clickthrough rate of one of the top SERP results. This allows you to see how your competitors are performing.
- Know if your keywords is worth pursuing. Moz can analyze the keywords to let you know if you can successfully get your web page with these keywords to the top of the SERP.
- Find the Page Authority for your competitors. You can use this metric to analyze what your competitors do to get their web pages high on the SERP.
SEOQuake SERP Overlay
One of the quickest and easiest tools you can use is SEOQuake, a toolbox for browsers. SEOQuake works with your browser and doesn’t interrupt your web browsing. It instantly provides you with valuable information about page ranking, internal and external links. It also allows you to compare the stats of domains and URLs.
Just perform a quick search in your browser of choice, and you can find the site’s backlinks. For a more in-depth look, you can click the metric name and see a more detailed report.
SEOQuake’s parameters include the age of your domain, Facebook likes, and Alexa (the marketing tool that estimates website traffic) rank. You can also set custom parameters. The speed and efficiency of SEOQuake make it an excellent choice for SEO beginners and professionals alike.
Ahrefs Keyword Explorer
Ahrefs Keyword Explorer is a great solution for keyword research. It offers a comprehensive 14-day trial so that you can test out the service and see for yourself. Ahrefs allows you to enter multiple keywords so you can see how the traffic is shared. It offers plenty of suggestions and variations to enhance your SEO research and analysis.
Quick, convenient, and powerful, this tool delivers an excellent combination for analyzing your keywords and making actionable decisions. Metrics that can help you out include:
- Difficulty. Ahrefs can help you find keywords that can be easier for your site to rank high with.
- Clicks. Ahrefs shows you up-to-date data on how many people are clicking on your links.
- SERP Features. You can analyze the SEO metrics of top-ranking pages and how well they have ranked over the last year. This information can be beneficial for forming your content and SEO strategy.
To Sum Up
If you want to have a successful and thriving online business, it is essential to know your rankings in SERP. If your website isn’t ranking highly in search results, your business will most likely suffer. This is an essential reason you need to know your SERP competitors and how they stack up against you.
Save time and money by not focusing on keywords and phrases dominated by huge companies with solid domain authority and backlinks. It can be more efficient to use less popular keywords and specific, niche search terms to pick up potential customers.
