Life coaching is an 11,6 billion dollar industry that continues to grow, especially when you take into consideration how Covid 19 has affected people’s lives. People are crying out for role models who can help them transform their lives.
If you want to develop your coaching business successfully, you need to have a life coach marketing strategy and a personal website. Using a user-friendly website builder, you can create a professional-looking website easily and quickly. Also, to get life coaching clients, it’s recommended to have a marketing penetration strategy in place. To get a better understanding of marketing penetration, take a look at the best market penetration examples.
How Can You Create a Life Coaching Marketing Strategy?
“How to promote your life coaching business?” is a question asked by most people looking to start a business. However, it’s important to have a marketing strategy in place beforehand; otherwise, you’re bound to fall flat on your face. Follow the tips below, and you’ll be able to create an effective life coaching marketing strategy.
Identify your target audience
Most people just think of themselves as life coaches; however, you need to peel back the layers and become a highly specialized coach within the niche. Focus on a sub-niche of life coaching, and you’ll have better results. Once you’ve picked your niche, understanding your audience’s needs, fears, wants, and pain points are the next step. You can then use this information when it comes to marketing.
Set prices for your services
When it comes to money, people try to undercut their competitors; however, this is the wrong way to go about things (in most cases). The lower your prices, the less authoritative you look. It doesn’t mean you should charge 20,000 for one life coaching session, but try to position yourself as an expert that charges premium prices.
Promote yourself
Social media marketing
Social media marketing for life coaches is one of the best ways to promote yourself. As a life coach, it’s important to display your lifestyle to others if you want to attract clients. Instagram is a great social media platform to promote yourself. It’s visual, and you can engage a specific audience. It’s recommended to create a 6-month content plan, which ensures you stay consistent.
Networking
As a life coach, an excellent way to meet people who are in need of your services is by attending networking events. However, don’t be a person who’s constantly shoving their business card in everybody’s face. Instead, make sure you provide value beforehand.
Personal Branding for Life Coaches
Personal branding is essential for life coaches. You have to remember that your reputation is everything in this type of business. If your potential clients discover you’re somebody other than you say you are, your business will go down the drain. Here’s how to use personal branding for your life coaching business.
Define your tone of voice
Your tone of voice makes a huge difference and should be catered towards the type of people you’re targeting. The way you communicate is going to determine how well people react to you. For example, if you’re a life coach in the making money niche, you need to talk in a way that gets people motivated and shows them you’re a person who can help.
Tell your personal story
If there’s one thing that catches people’s attention, it’s a great personal story that’s relatable. For example, if you’re a life coach that specializes in meditation, you could tell the story of how meditation changed your life.
Be consistent
Building a personal brand is going to take a while, so it’s important you don’t quit too early. Even if you don’t get lots of clients at first, keep uploading content and marketing yourself, and your client base will eventually grow.
Take Advantage of a Personal Website
Having a well-designed website can help you get more clients. Luckily, you don’t have to go through the headache of learning how to code, thanks to the Boxmode website builder. It comes packed with industry-specific templates that can be customized to your liking. Anyhow, let’s discuss the benefits of having your own website.
Position yourself as an expert
Apart from helping get more clients, having a website also positions you as an expert. You have to remember that every serious life coach has a website, and if you don’t, then you play the game at a disadvantage. When creating your website, make sure to include contact and about pages. That way, potential clients will have a better understanding of who you are and what you offer.
Show your clients’ testimonials
One of the best things about a personal website is you can display previous clients’ reviews. As you may or may not know, social proof is king in the digital marketing world, especially when it comes to the life coaching industry. If you want to take it a step further, you can include a picture of previous clients. This makes you appear more trustworthy, making it easier to get clients.
Sell useful products
Being a life coach means you can package your knowledge into an ebook or course and sell it on your personal website. This way, the people who don’t have enough money to pay for in-person coaching can still benefit from your knowledge. Not only that, but if somebody buys one of your digital products, there’s a high chance they’ll pay for coaching in the future, causing them to enter a marketing funnel.
Life coaching is a competitive industry with a 5.5% growth per year. Once you become established, you can begin trying out tactics such as multi-level marketing, course creation, and hosting boot camps. But before you get started with the advanced stuff, you need to understand how digital marketing for life coaches works.
Now you can create an effective marketing strategy for your life coaching business. To recap, it’s important to identify your target audience, set your prices, and use the correct social media channels.
