Event planning is an area to be taken seriously, yet many businesses underestimate the importance of managing, marketing, and coordinating an event. The event manager or coordinator is recognized as one of the most stressful jobs, and this is no less true in the age of the pandemic. COVID-19 has naturally put a greater emphasis on virtual events, for which there is now much greater demand.
Many different digital marketing measures can help you present your event in the best way. If you wonder what a microsite is and what it can do for your marketing potential, now is probably the best time to learn about it. Moreover, in this article, you will discover the best software and social media tools to manage, promote, and conduct events.
The software for digital marketing and event management is typically used for virtual, in-person, or hybrid events. When you are looking for an event management and marketing platform, pay your attention to:
- Easy of use;
- Integrations;
- Video conferencing capabilities;
- Reporting and networking options;
- Customization capabilities;
- Mobile responsiveness;
- Customer service.
Best Software and Platforms to Manage Events
Hubilo
Hubilo is a hybrid event management software platform. It can be used for planning and hosting online and hybrid events, as well as encouraging participation and networking. It is suitable for different events such as conferences, hackathons, trade fairs, live on-demand sessions, and multitrack sessions.
The tool includes many business branding options, integrations for ticket management, and streaming sessions. With the help of virtual booths, companies can showcase products and services, while attendees have an opportunity to access the profiles they need. Moreover, group video meetings provide controls for moderators, break-out sessions, and demo rooms.
Whova
This is an all-in-one event management software that has been recognized by various awards and ratings. Using Whova, you can manage in-person, virtual, and hybrid events. The platform also can be used for event registration, event marketing, creating an event website, name badge generation, and many other tasks. There is a built-in video conferencing platform and hybrid conferencing platform for live streaming and video recordings, and there is an events app for networking and attendee engagement. Whova also provides an excellent level of customer support and mobile responsiveness.
BigMarker
BigMarker is a fantastic video platform for webinars and conferences that is easy to get started with and integrates well with other platforms and tools. This is great for hosting virtual events of up to 1,000 members. The range of features includes screen sharing, session recording, polls, surveys, and much more. Events can be interactive so audiences can participate through chat, audio, or video, and you can easily share them on platforms like Facebook or YouTube. Companies can add their logos and color schemes to events for brand recognition.
vFairs
An all-inclusive virtual events platform for all industries and locations that is highly rated by reviewers. VFairs provides customizable solutions for conducting different virtual events. Companies can customize the virtual environment, add their brands and styles to meet the requirements of the event marketing strategy. VFairs also offers in-depth reporting, networking features, and gamification options. You can easily set up integrations and get in touch with a multilingual customer support team, if necessary.
Hopin
Hopin is a virtual event platform that specializes in networking. Create events, tickets, registration and reception pages, and much more. You can customize events according to your corporate branding and interact with all attendees. But it is important to mention that events last for just 72 hours, then a new event is automatically created.
Social Media Tools for Events
There are various ways you can use social media tools for events. Here are some of the best options for using social media services to the best effect:
- Facebook. One of the most popular platforms for events, especially for promotion and community building. There are special features that can be used, including live streaming, Facebook Events, Facebook Ads, and Facebook Stories.
- Medium. This is a useful platform for showcasing written content that can be used to support events.
- Instagram. A hugely popular platform for sharing and promoting content and events, which also features Instagram Stories and Instagram Live.
- Twitter: An indispensable tool for connecting with a wider audience and presenting your brand. You can share information about your events and communicate with the audience during live events via Twitter Chat.
How Can You Create a Landing Page for Your Event?
In addition to using event marketing platforms, it is also important to create landing pages with all the information about the event attendees need. This is a relatively simple task as you can build your landing page using a website builder.
When you organize an event, it is essential to manage and promote it in the right way. Using mentioned platforms and social media tools allows you to announce your event to a wider audience and engage people easily and quickly.
