A popup is an alert that appears on websites, enticing you to take a specific action. In most cases, they are used as a last attempt to keep visitors on a website when they are trying to leave.
If you spend a lot of time surfing the web, you’ve most likely encountered a popup at some point. Have you ever tried to close a website, only to be confronted with a notice box asking you to sign up for a newsletter?
The reason marketers do this is to capture your email and turn you into a repeat customer using email marketing. They use different types of popups, but the most popular are exit, entry, and abandoned cart. In this article, we will take a look behind the scenes and discuss the five best popup tools.
The 5 Best Tools to Create Popups for Your Website
OptinMonster is a popular tool used to build enticing webpage popups. With OptinMonster, you can create lightbox popups, floating bars, and much more, which can be combined with exit intent technology.
Using these state-of-the-art popups, getting people to sign up to your email list should be relatively easy. What’s more, you can choose from over 100 designed templates that are proven to convert based on previous data. Alternatively, you can start from a blank canvas and customize your popup, ensuring it’s in line with your branding.
How about the downsides of OptinMonster? The Analytics and Reporting section isn’t as in-depth as it could be. You can only see visitors and conversions.
Over 20,000 websites use OptiMonk to create popups. OptiMonk offers everything you need to start building your email funnel. After signing up, you can use a drag and drop editor to build abandoned cart popups, scroll popups, exit popups, and more. You can also use high-converting templates, making sure you don’t let any leads slip through the cracks.
The only thing we didn’t like about Optimonk was that the popups aren’t as customizable as we would like; however, it’s enough to get started with.
Elementor Pro was designed primarily to build website pages; however, they have a great built-in popup builder that includes amazing templates. You can create different popups, including lead capture, exit intent, and welcome ones.
Keep in mind that Elementor Pro is going to set you back $49 per year. And that’s only for one site. If you want the multiple sites package, then it costs more. Elementor has partnered up with various email marketing companies, making for effortless integration.
The only issue with Elementor Pro is that it’s only compatible with WordPress. This shouldn’t be an issue for most people; however, if you’re using a different CMS (content management system), you should choose another tool.
Thrive Leads is an all-in-one popup builder that combines the most cutting-edge technology, allowing you to create popups that capture people’s attention. Since Thrive Leads was founded, over 100,000 people have used this popup builder to capture leads. So you’re in good hands with these guys.
They also offer fantastic customization options. So, it doesn’t matter if you’re wondering how to make popup ads or want to create a simple exit form, Thrive Leads has got you covered.
While this is a great benefit to have, it’s also Thrive Leads’ biggest downfall. For some users, the vast amount of options can be overwhelming and cause unnecessary confusion.
PopUp Domination not only lets you create eye-catching popups but also ensures that the popups on your website are mobile-friendly. What’s more, all their popups are lightning-fast, so they have a positive effect on your SEO.
When people first hear about popups, the first question they have is, “How to create a popup window?” PopUp Domination answers this question with an easy-to-use interface and lots of high-converting templates to choose from.
In terms of downsides, their customer support leaves much to be desired. It can be a disappointing thing, especially if you’re going to use the tool for multiple websites.
Investing in a popup builder is a great way to take your business to the next level. 70% of website visitors will never return, so it’s essential to capture their emails so you can contact them again. Of course, not everybody will sign up to your email list, but having a popup in place increases your chances.
