For small businesses in the B2B and B2C sectors, Twitter is an excellent social network tool that can spiral your growth. To build a presence on this social network, it is essential to know the best Twitter tools for your business.
With these tools, you can come up with great Twitter bio ideas and learn more about your current and prospective customers. This way, you will be able to analyze your targets and exponentially increase your brand’s visibility.
There are many tools for managing and analyzing content on Twitter, but the key is knowing how to choose those that best suit your business needs. In this article, you will find free Twitter tools that you can use to improve the presence of your business on Twitter.
Five Best Twitter Marketing Tools
Whether you are a business owner or a marketer who works for small businesses, check out these tools for Twitter. They’re very analytical and free (sometimes paid for but with trial versions).
Twitonomy — Best for Analyzing Your Competitors
Twitonomy is a web application and powerful analytical tool for the social network because it offers numerous functionalities that are very useful. This free Twitter tool is ideal for analyzing your competition or any Twitter social profile, as it allows you to understand their social activity and digital reputation thoroughly.
The most relevant information that you can obtain with Twitonomy include:
- Analytics of tweets
- History of tweets
- Most Retweeted Users
- Most Responded Users
- Most mentioned users
- Most used hashtags
- Most Retweeted Tweets
- Tweets with more favorites
- The average number of tweets by day of the week
- The average number of tweets per hour of the day
- Most used platforms for tweets
- Followers
- Followed accounts
The only drawback of the free version is that you cannot export the analyzed data in PDF or EXCEL format, nor does it allow you to modify the period if you want to make weekly or monthly reports.
Hootsuite — Best For Scheduling Your Tweets
You can use the Hootsuite tool to schedule tweets you want on your company’s Twitter page, although you can also do it for LinkedIn (both profiles and groups) and Facebook. Using it is very easy and comfortable, so it is unnecessary to have a lot of technical knowledge; you just have to create your account to start using it and enjoy its enormous features. You have the possibility of creating a free account, but you have some limitations for its use.
This tool is ideal for those who are starting to build their brand. However, for professional use or when your company begins to grow, it is advisable to use the premium version (paid) that only costs $19 per month, where you can manage up to 10 social accounts. You also have other functionalities available such as the analytics menu, where you can view and download reports on the interaction on both Twitter and Facebook.
Buffer — Best for Building an Audience and Engaging Them
Like how Hootsuite works, you can also use the Buffer tool to schedule all the posts you want on your different social networks (Twitter, Facebook, Linkedin). However, its most frequent use is for the microblogging social network Twitter.
You can create a free account to use the tool and schedule your publications, although its functionalities are limited. If you choose the paid version that only costs $15 per month, you can manage up to 8 social profiles and publish a maximum of 100 daily tweets.
You should note that the Buffer platform offers all users, whether they have a free or premium version, a free tool called Pablo by Buffer. The extension allows you to design images with text for social media posts in just under 30 seconds.
You can even upload your files for the background of the image, add the logo you want, and if you prefer, you can also download the image once you have finished designing it. In short, if you use Buffer, you have a magnificent extension to share personalized images on corporate social profiles, which will help energize the community with original visual content.
Twitter Analytics — Best Analytics Tool
Twitter Analytics is an official Twitter tool, and most importantly, it is completely free for all users who have a social account regardless of the size of the community. Previously, the use of this tool was only available to Twitter Ads advertisers and accounts verified by Twitter itself. However, as of 2013, they allowed access to all accounts.
Thanks to this tool, you can see the interaction rates in the published tweets and obtain more information about when the tweets are shared. You can also know other types of information such as:
- See how many users interact with your tweets in real-time;
- Compare the monthly activity of the tweets and see the historical trends;
- View in detail the number of retweets, replies, favorites, subscribers, and clicks that each tweet has generated;
- Download statistics from Twitter.
Twilert — Best Notification Alert Tool for Businesses
The Twilert tool is similar to Google Alerts. If you are not familiar with it, the tool is used to create personalized alerts to receive email notifications every time results are found on topics of interest to you.
With Twilert, you can also create personalized alerts so you can receive email notifications every time a user mentions the brand, that is, publish a tweet where the username is mentioned. Unlike the Google Alerts tool, the Twilert platform is not free, but you can enjoy a 30-day trial period to find out how all its features work.
Once you have finished the free trial, you can purchase a plan, depending on the number of monthly searches you want to carry out. The great advantage of using the Twilert application is that you will not need to do real-time monitoring since it will automatically do it 24 hours a day, 7 days a week, without interruption.
The Key Is About Drawing Conclusions
As in any digital marketing strategy, it is important to monitor and analyze the data to obtain great results. Twitter tools for business can help with this. There are still many other options not mentioned, i.e., tools for Twitter business conversation such as Conversation Insights and Tchat.io.
However, note that the key to success will depend on the ability to draw good conclusions, apply them, and re-measure the strategy’s impact. Proper analysis will lead to better results in your marketing efforts moving forward.
